Celebrate The Journey In Every Step
ECCO, a leading global brand known for combining style with comfort, has achieved success through uncompromising quality, innovative technology, and the design philosophy of “the shoe must follow the foot.” With products available in 4,000 locations across more than 90 different countries, ECCO’s growth is driven by its commitment to excellence.
In a bold move to enhance its presence in Malaysia’s prestigious TRX Mall, ECCO created a high-impact launch event, featuring KOLs, interactive games, and a dynamic experience designed to captivate and engage luxury shoppers.
Challenges
ECCO needed to drive significant foot traffic to the store opening, focusing on attracting a large number of Malaysians. The challenge was to effectively inform and engage loyal customers about the event and its activities, ensuring strong attendance and participation.
Ideas
Solutions
We crafted and delivered targeted EDMs to ECCO’s loyal customers, ensuring they were well-informed about the store opening and event details. During the campaign, we drove continuous engagement with frequent, eye-catching social media updates featuring event highlights and reminders. Our team also attended the opening, capturing on-site photos to use in real-time social media posts, enhancing engagement and supporting the event’s success.
