Published in: Branding & Advertising Activations

My Sony Rewards Campaign

Author admin

Published on: April 1, 2025

Client | Sony Southeast Asia

My Sony Rewards Campaign

Sony, a global powerhouse in consumer electronics with products ranging from industry-leading headphones and TVs to the renowned PlayStation, faced a formidable challenge. Launching My Sony Rewards, a new customer loyalty program across the SEA region (SG, MY, PH, TH, ID, VN), required more than just typical marketing efforts.

Sony Malaysia sought our expertise to craft and execute an effective EDM and social media strategy to ensure the program’s successful introduction and widespread impact.

Content Development

Creative Development

Challenges

Sony faced the challenge of rolling out a new loyalty program without a clear execution strategy. The task was to effectively introduce and promote My Sony Rewards, ensuring the campaign resonated with both young and loyal customers while maintaining a sense of premium quality.

Ideas

To address these challenges, we proposed using a dual approach with EDM and social media. This strategy aimed to build awareness and engage the target audience. We focused on creating content that appealed to young, loyal customers while preserving the premium nature of the brand. This involved vibrant, eye-catching designs and high-quality production to reflect Sony’s prestigious image.

Solutions

We developed a series of EDM and social media posts for consistent promotion throughout the campaign. The design and color scheme were carefully crafted to be both vibrant and premium, aligning with Sony’s brand identity. This approach ensured a cohesive and engaging rollout of My Sony Rewards across the SEA region.