Overview of Email Marketing
At Krendence Creative Solutions (KCS), we have been offering help to businesses looking to develop new strategies for digital marketing for many years. As a trusted leader in the digital marketing industry for Malaysia, KCS has witnessed the drastic transformation of email marketing from a basic communication tool into one of the most effective customer engagement channels.
With over a decade of experience in digital strategy, we’ve effectively managed brands by making it easier for them to remain relevant in the ever-changing marketing industry.
Although it is said now that email marketing is becoming obsolete, the data tells a different story. However, in the year 2025, email marketing will be one of the most cost-effective and impactful ways to connect with audiences.
As outlined in Forbes, email has been said to have an average ROI of $42 for every $1 spent on it, this makes it a necessary and effective marketing strategy to consider even though some sceptics claim emails are dead, is that truly the case? Or is email marketing now shifting to meet the new consumer demands?
Key Takeaways
- Explore current trends in creating an email marketing campaign strategy for your business.
- Learn how to create effective email marketing campaigns.
- Discover email marketing best practices.
The Evolution of Email Marketing
Historical Evolution of Email Marketing
Email marketing is a form of direct communication that has changed significant proportions since the days it was started during the early evolution of the internet. It had begun to be perceived as merely a basic means of communication; however, it later transformed into an advanced channel for targeted marketing campaigns.
The very first bulk email marketing campaign was initiated by Gary Thuerk in 1978, who used ARPANET to launch the new product of Digital Equipment Corporation to almost 400 people. This very first attempt not only helped generate around $13 million in sales revenue but also proved the new medium had substantial marketing potential.
Email marketing was hence established in the 1990s when the Internet began to become popular with most people. Researchers began to realise that email was a much more suited option than mailed-out printed letters for contacting prospective customers.
During this period, HTML emails were invented. They changed simple text messages into attractive experiences through which different companies could easily draw a recipient’s attention. This change marked an important step in the growth of email marketing because it gave opportunities to do things in ways that were not possible before.
Technological Advancements in Email Marketing Campaigns
Email marketing messages sent through emails have been changed dramatically due to the shift in technology and advancement of tactic usage over the ages. But, with the rise in technology, the capacity of email marketing has increased at the same time.
These automated email marketing tools enable marketers to implement personalised email marketing strategies at scale, sending personalised messages to large audiences while drastically improving the efficiency and effectiveness of your email marketing program.
Businesses can utilise AI and automation to generate emails that resonate with the intended audience, resulting in better customer engagement and higher returns. As an example, if you have been looking to buy shoes but have not made a purchase, you might receive an email offering discounts on those shoes or related designs. This level of personalisation improves their overall shopping experience, thus increasing conversion rates and fostering customer loyalty.
Email marketing is predicted to still be a trend in 2025, it will expand, especially with the integration of technology. Campaigns will be optimised as AI tools will dominate the sphere which is key in content creation and customisation based on user conversions.
The AI helps filter a large pool of information in a matter of seconds, guaranteeing that the emails sent every hour are served at the right time, to the right people, improving the entire customer experience.
Furthermore, the use of hyper-personalisation throughout various types of emails including quizzes, polls, and other forms of dynamic content ensures that the audience interacts with the emails instead of just passively staring at their screens. This helps heighten not only the interaction rates but also the brand loyalty at the same time.
Current Trends in Creating an Email Marketing Campaign Strategy
As we progress into 2025, several key trends are shaping the setting of email marketing. These trends capture the changing tastes of consumers alongside the technological shifts that allow marketers to reach their audience better. Here, we explore three significant trends: mobile optimisation, email automation and personalisation, and interactive emails.
Mobile Optimisation
With over 80% of emails now opened on mobile devices, optimising emails for mobile viewing is no longer optional; it is essential for success. As smartphones have become common, consumers increasingly rely on them to check their emails throughout the day.
At KCS, we ensure that all our emails are optimised to look great and function seamlessly on smaller screens, making this a standard practice in our email marketing strategy.
Key Considerations for Mobile Optimisation to Build a Successful Email Marketing
- Responsive Design
Emails should be created in a way that they easily adjust to different screen sizes. Responsive design makes sure that images, text, and buttons are proportionally scaled and formatted to be read and interacted with easily on mobile devices.
- Concise Content
With limited screen space, content should be concise and straight to the point. This includes using clear headlines, short paragraphs, and bullet points to improve email readability.
- Clear CTAs
We always make sure our CTAs are easy to spot and tap on mobile devices. By using contrasting colours, larger buttons, and other visual cues, we guide users toward the actions we want them to take, whether it’s making a purchase or signing up for a newsletter.
- Mobile Responsiveness
Testing and optimising email designs for mobile is a must for us. We make sure to catch and fix any formatting issues that may occur when emails are viewed on different platforms.
Marketing Automation and Personalisation
Automation tools have revolutionised how brands communicate with their audiences. By using automated drip campaigns, businesses can nurture leads with personalised content such as welcome emails, and promotional emails, tailored to individual preferences. This level of personalisation not only enhances the user experience but also drives higher conversion rates.
Drip automation allows brands to send a sequence of carefully timed emails based on user behaviour, effectively guiding leads through their buyer journey. This means that each person is approached with the right message at the right time.
As an illustration, if a customer abandons their shopping cart, the company can send an email reminding them of their shopping cart, followed by another email with a discount, and later sending them emails suggesting other products.
Moreover, personalisation in the creation of drip campaigns enhances engagement even more by making content feel more specific and relevant to the customer, based on their previous activities, preferences, and even their demographic data.
For instance, after a customer has purchased fitness equipment, the next email can focus on giving workout and exercise accessory tips. Similarly, customers who demonstrate a pattern of viewing summer clothing regularly may get personalised offers of new collections related to their interests.
Interactive Emails
Interactive emails give customers a chance to engage with a brand more. Quizzes, polls, animated buttons, and other interactive features encourage recipients to engage with the content instead of just viewing it. As interactive features become more prevalent in email marketing, brands who use them can expect to improve their email marketing performance.
Engaging customers by offering surveys, and polls can easily turn inactive reading into active engagement, hence it spikes the click-through rates by collecting real-time user feedback. With these strategies, companies can capture customer preferences. Moreover, they can smoothly mix them up with the brand’s identity.
The integration of automation has enhanced user experience by incorporating a variety of interactive content. Such an approach not only motivates engagement but also makes it possible to reach out to consumers in a better way, which translates to higher satisfaction and loyalty to the brand.
Engaging in interactive content is more likely to attract users. When email recipients find emails enjoyable or informative due to interactive elements, they are more likely to forward them to friends or colleagues, helping the brand’s reach expand organically.
Debunking the Myth – Is Email Marketing Dead in 2025?
Statistics on Email Usage
Despite popular belief, email marketing is still going strong. Studies show that 88% of adults check their emails daily, with billions of messages sent on email marketing platforms like Gmail every day. This proves that email remains a powerful communication channel that businesses should leverage to connect with and engage their audience.
ROI of Email Marketing
Email marketing remains one of the most profitable digital marketing channels. Litmus’s study shows that for every dollar spent, businesses can see an average email marketing revenue of $42. This impressive ROI proves that email is still a highly effective way to reach and engage customers. Moreover, studies have shown that promotional emails sent to customers led 60% of them to make a purchase. Such figures prove the effectiveness of a well-designed email marketing campaign on sales.
Another key driver that makes email marketing highly effective in increasing ROI is its automated campaign functionality. The ability to send emails automatically results in 320% more revenue compared to non-automated emails. The most important factor is that these campaigns are delivered at the right time and are largely customer-focused.
Why Choose KCS Email Marketing Service?
Email marketing remains one of the most effective tools for businesses to connect with their audiences. With a well-executed strategy, it can drive engagement, foster customer loyalty, and ultimately increase sales.
At Krendence Creative Solutions (KCS), our professional email marketers specialise in developing effective email marketing strategies that take your campaigns to the next level, to meet the unique needs of taking your email marketing efforts to the next level.
Here’s a closer look at the key components of a successful email marketing strategy, along with valuable email marketing tips on why partnering with us will help you grow your email list, engage your customers, and create impactful campaigns that elevate your brand.
Key Components of Creating Effective Email Marketing Strategies
At Krendence Creative Solutions (KCS), we excel in crafting unique and profitable email marketing strategies for email marketing. By focusing on the essential components of a successful email campaign, we assist businesses in achieving the best results from email marketing strategy. Here’s why choosing us ensures the success of your email marketing strategy.
To create a successful email marketing campaign, we focus on several key components.
1. Segmenting and Targeting Email List: Precision in Messaging
By segmenting your email list of email addresses into specific groups based on demographics, actions, or preferences, you can personalise the messaging to resonate with each segment, ensuring that the email was sent to the right audience with the right content. This approach allows highly personalised and targeted engagement, which resonates with the specific interests of every segment.
At KCS, we use advanced customer relationship management (CRM) tools to segment your email audience with precision. For instance:
- We can customise item suggestions for customers who are grouped by their spending and purchase behaviour. This ensures that all emails sent are relevant to the recipients which improves their chances of engagement and conversion.
- Unengaged customers can be discovered and tracked. We can attempt to re-engage them with a relevant email copy or a series of follow-up emails. We adjust the content and subject line and send a separate email to particular segments ensuring that it resonates with their needs and interests and that it is sent when they are most likely to engage with it.
Email service provider Mailchimp declares that segmented campaigns generate a 14.31% higher email open rate and a 95% higher click-through rate compared to non-segmented campaigns. By choosing KCS, you gain access to email segmentation strategies that ensure your emails reach the right people at the right time.
2. Compelling Subject Lines: The Gateway to Engagement
Crafting a good email subject line for an email is the key to obtaining a high open rate for email newsletters in crowded inboxes. A well-designed subject line can significantly impact open rates by creating curiosity or urgency. We focus on creating subject lines that are clear, concise and action-oriented.
Through A/B testing, we continuously optimise subject lines, email layouts, CTA placement and content tone to ensure that each version of your email that is sent resonates with your audience and encourages them to open your email.
3. Personalised Content: Building Connections That Convert
Personalised content is vital for developing great customer relationships. Consumers prefer relevant and individualised experiences that address their specific needs and interests. We practice email personalisation by using data, such as purchase history, browsing behavior and demographics.
According to Accenture, 91% of consumers prefer to purchase with businesses that provide relevant offers and recommendations.
4. Mobile Optimisation
Mobile optimisation is no longer optional, it’s a must. A message that is not properly formatted can irritate users. Mobile-friendly designs are achieved by using responsive layouts that adapt across different devices and email clients.
To make small screens more user-friendly, we ensure that the content is brief and customised for easier reading. In addition, we emphasise the ease of clicking call-to-action buttons on mobile devices. Properly sized and strategically placed, these buttons are crucial for ensuring a smooth user experience.
Experience the Right Email Marketing Service with KCS
Since email marketing remains one of the best channels for communicating with customers, the primary consideration is not whether to embrace it, but rather how to implement an effective email marketing plan that is impactful and value-adding. At KCS, we don’t just offer email marketing services, we handle every aspect of your email marketing journey and deliver amazing results to ensure your brand achieves measurable success.
Understanding that every organisation is unique, for this reason, we develop individual email marketing campaigns based on your industry, audience, and goals. Plus, we use advanced analytics and smart email marketing tactics as the basis for every decision we make in this data-driven world.
With data-driven strategies, each email is optimised for the best possible results beginning from audience segmentation to campaign performance. For instance, segmented campaigns have the potential to increase click-through rates and we make sure you take advantage of this.
KCS is all about optimising your ROI through campaigns that engage and produce tangible outcomes, your ROI is our goal. We maintain our flexibility and rapidly adjust to the newest trends, utilising features like mobile-friendly designs and interactive aspects so you don’t have to worry about falling behind.
