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DATA-DRIVEN
PERFORMANCE MARKETING

In today’s fast-paced digital landscape, businesses need to adapt and evolve to stay ahead of the competition. Kredence Creative Solutions is the premier digital marketing agency in Malaysia, specialising in helping businesses thrive and grow through data-driven marketing strategies.

Our cutting-edge solutions and unparalleled expertise have cemented our reputation as the best in the business.

We’re not just about clicks and likes. We’re about creating connections. Our performance marketing services are designed to maximise your Return On Investment (ROI) with strategic planning, precise execution, and ongoing optimisation.

We’ll work closely with you to understand your goals and tailor our approach to meet your unique needs in content, distribution and data.

Content Marketing

Social media marketing is the practice of using social media platforms to connect with an audience, build a community, and potentially increase sales by turning it into a powerful touchpoint and platform for your business.

We create social media contents that are part of a bigger content strategy, not disconnected pieces of contents, but impactful contents that can lead users and drive actions.

Email marketing focuses on connecting with your audience via email, building a good automation system to help guide users through a funnel, and a very cost-effective way to nurture your audience into the conversion phase.

We plan your email content journeys, build the segmentations, and craft automated workflows that maximise the impact of your email marketing efforts.

Blog marketing is a practice of knowledge and information sharing in the form of long text articles, coupled with helpful visualisations that allow users to have a better understanding.

We do more than simply write, our work for blog marketing involves a thorough understanding of your industry, adapting the audience’s lingo, identifying topic opportunities and building a content flow spanning across the marketing funnel from awareness to conversion phases.

Case studies are a form of content type that is popularly used in B2B marketing, where B2B businesses share how their specific solutions are able to help address their clients’ pressing needs. It can also be considered as a form of testimony.

We work with our clients to identify good case study opportunities that will help move the needle for prospects, where we conduct interviews from the client’s customer to gather information and build the case.

Webinar is a form of online video content that is effective for B2B businesses, but also for B2C professional service providers who share valuable information to the audience and allow for two-way communication, fostering a closer relationship between the audience and the brand or business.

We are able to not only provide webinar platforms and tools to support this online initiative, but we are able to plan webinar contents that would best address the questions that your target audience seek answers to and effectively convert them in the right flow.

Videos are a popular form of media with the rise of social media and the internet, it is an easy to consume media where words are compacted into visuals accompanied by engaging audio.

We are able to provide video scripting and storyboarding services with storytelling as a center of focus, which allows you to create videos that not only stop thumbs mid-scroll, but effectively retain them as well.

Podcast is a form of audio media that is rising in popularity due to the convenience of consumption. They are gaining popularity due to users tuning in for the valuable information and knowledge shared on these channels, while allowing them to still work on something else.

We are able to provide podcast scripting that will help facilitate a smoother podcast recording process and experience, and plan out topics that are guaranteed to have listeners tuning in for more.

Infographics are developed using specific data points, facts and information, then piecing them together into a presentable visual. They are effective in driving reshares and user engagements.

We are able to create infographics that are uniquely yours, which drives brand awareness and establishes your brand or business as an industry authority by sharing info-centric contents.

Distribution Marketing

PPC Advertising is primarily known as Pay-per-Click advertising. Most advertising platforms use a PPC model when traffic campaigns are involved, such known platforms where we support in media buy efforts are Google Ads, Bing Ads, Shopee Ads, Lazada Ads and even Reddit Ads.
Find out more about how we can help you to set your PPC ads up for success.

Social media advertising, as the name suggests, is where we provide media buy services for our clients on social media channels such as Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok and more.

Find out more about how we can help you to set your social media ads up for success.

Influencer marketing is the act of identifying and engaging key opinion leaders (KOLs) in the industry to collaborate, and sharing about the business. We are able to pinpoint the influencers that best fit your brand to bring maximum exposure and effectiveness.

Find out more about how we can help you to leverage influencers for your business exposure.

Public Relations marketing is a form of earned marketing, and the sources include news media and publications that the general public typically refer to. We are able to source and secure PR coverage, as well as advise on the best PR angle to propel your business to greater perceptions.

Find out more about how we can help you to leverage PR for your business.

Search Engine Optimisation is the practice of optimising your website content and technical structure to ensure that search engines, such as Google, are able to find your website and rank on the search pages when people search for a specific keyword related to your business offerings.

Find out more about how we can help you to optimise on search engines for your business exposure.

Social Media Optimisation is the practice of optimising your social profiles and contents, such as your profile settings and details, so that the right users may find your content.

Find out more about how we can help you to optimise your social media for your business exposure.

Visual Search Optimisation is the process of optimising your visual contents on your website and social media, so that when users are searching via images, you may show up in their relevant searches for better exposure.

Find out more about how we can help you to optimise your visual contents for search engines.

Generative Engine Optimisation is the act of optimising your content to be easily searchable and understandable by Artificial Intelligence, so that your contents may show up in AI search engines such as ChatGPT.

Find out more about how we can help you to optimise your content for AI.

Programmatic Advertising addresses all the potential ad inventories that are outside of social media such as Meta, TikTok and existing ad giants like Google. It expands your opportunity to reach a greater audience base beyond Meta and Google where competition can at times be stifling.

Find out more about how we can help you to leverage Programmatic Advertising for your business.

Forum marketing focuses on inserting your brand or business into communities on forums by joining in conversations and building relationships with the community by sharing valuable contents.

Find out more about how we can help you to leverage forum marketing for your business.

Affiliate marketing allows you to broaden the reach of your business offerings through the hands of those who believe in the good of your product or service, where they promote on behalf of you in exchange for a fee. We are able to build affiliate systems and identify the right platforms that best fit your business offerings.

Find out more about how we can help you to set up affiliate marketing for your business.

Digital Out-of-home Advertising, DOOH in short, is to promote your products and services to the general public in spaces such as large digital billboards, digital screens in bus stops or malls, and even POS systems in supermarkets.

Find out more about how we can help you to set up DOOH advertising for your business.

Data Analytics

Being in the marketing field requires us to have a better grasp of the people we need to talk to, on behalf of our clients. To achieve this, we partner with GWI to gain access to valuable consumer behaviour analytics and data, which allows us to devise informed marketing strategies centered around the target audience for crafting the most effective messaging and reaching them where they are.

Find out more about how we can help you to understand your target audience better for business success.

Do you ever wonder how your brand is being perceived or talked about in the digital world? With social listening, we can leave the wonder behind and deep-dive into what your brand is known for - in good or bad ways (yikes).

Find out more about how we can help you to set up social listening for your business.

Publishing without knowing what works is like driving blind-folded, and you may run off a cliff before you ever reach your destination. Social Media Analytics provides you with data that tells you what your audiences are resonating with, and how to double down on that.

Find out more about how we can help you to set up an effective social media analytics platform for your business.

Improvements come only when you truly put them into measurements, and the same applies to digital marketing. With extensive digital marketing tactics and avenues, you need an in-depth digital marketing analytics dashboard to make sense of your marketing efforts (and budget).

Find out more about how we can help you to set up a digital marketing analytics dashboard for your business.

To transform marketing into a revenue-inducing center, we need to look at connecting the dots between your marketing and sales analytics. By determining the exact marketing metrics that drive sales results, we can identify marketing initiatives that are bringing in ROI.

Find out more about how we can help you to integrate marketing and sales metrics for your business.

Marketing attribution is a process that helps marketers identify which marketing tactics and channels are most effective at driving sales and conversions. In a world powered by digital, where the buyer journey becomes increasingly complex, attribution helps to identify your best touchpoints and spot drop-offs for improvements.

Find out more about how we can help you to set up marketing attribution for your business.

F.A.Q. on Data-Driven Marketing

Data-driven digital marketing is essential for businesses as it enables informed decision-making and strategic planning. By leveraging data analytics, companies can understand customer behaviors, optimise marketing campaigns, and enhance targeting. This approach not only increases efficiency but also significantly improves ROI, ensuring that marketing efforts are aligned with actual market demands.

To elevate your digital marketing campaigns through data, start by establishing clear objectives and creating a complete data collection framework. Utilise analytics tools to monitor digital marketing campaign performance in real-time. Implement A/B testing to fine-tune your messaging and approach based on consumer feedback. Finally, continuously analyse customer engagement patterns to refine your strategies and content, ensuring maximum relevance and effectiveness.
For optimal marketing results, focus on collecting both quantitative and qualitative data. Key metrics include demographic information, purchase behavior, website analytics, and social media engagement rates. Additionally, gather feedback through customer surveys and social listening to capture sentiment and preferences.
To uphold customer privacy while employing data-driven marketing strategies, it is vital to implement complete data protection measures. Follow industry standards and regulations, such as GDPR and CCPA, ensuring transparent data collection processes. Inform customers about what data is collected and how it will be used, obtaining consent when necessary.
There are several excellent tools for implementing data-driven marketing strategies. Google Analytics is a comprehensive platform for tracking website performance and user behavior. SEMrush and Moz can assist with SEO analysis and keyword research, while Hootsuite and Buffer provide insights into social media performance. For email marketing, consider platforms like Mailchimp or HubSpot, which offer analytics features to measure campaign effectiveness.

Ready to talk about your marketing needs? Let’s connect.

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